Time Is Illmatic

Twenty years after the release of Nas’s groundbreaking debut album ‘Illmatic,’ NAS: TIME IS ILLMATIC takes us into the heart of his creative process. Returning to his childhood home in Queensbridge, Nas shares stories of his upbringing, his influences — from the music of his jazz musician father Olu Dara to the burgeoning hip-hop scene in New York City — and the obstacles he faced before his major label signing at age 19. Featuring interviews with his ‘Illmatic’ producers (Large Professor, Pete Rock, Q-Tip, L.E.S., and DJ Premier) and musical peers (including Pharrell Williams and Alicia Keys), NAS: TIME IS ILLMATIC is a thrilling account of Nas’s evolution from a young street poet to a visionary MC.

Take A Deeper Dive

ILLMATIC EDUCATION is an interactive digital book that combines history lessons, mapping, and creative activities exploring Nasir Jones' family history and heritage, his personal journey in music and entertainment, and the developing legacy that spans four generations. Illmatic Education works to visualize the themes in his writing and philosphy, including: poverty, public housing, crime, police brutality, education, family, friendship, religion, and politics. 

Scroll Through The Timeline

Choose one of Nasir's Path to tell your story

Game Changer


can Artists communicate using their art and music to make statements, spark dialogue, or respond to an issue. How can you use your art to bring awareness and social change?  An artist, like a philosopher, uses their platform to express truths and principles of being, knowledge, or conduct. In this path, we explore Nasir’s artistic expressions, music, cultural influences, and collaborations.

Community Champion

Social Entrepreneur

The participation of citizens is critical for a healthy Democracy and just world. Everyone can play a role in improving our society. In this path, we explore Nasir’s Queensbridge neighborhood and the social conditions that shaped and influenced him as a youth. Through case studies and problem solving activities, we will learn to effectively tackle and champion issues in the community.

Legacy Builder


Ever wonder where we come from? Nasir has always been curious about our world and how it changes over time. In this path you will go on a space journey tracing back to the “Big Bang” and the formation of our solar system and planet. Through Nasir’s family history and genetic journey we will learn about human evolution and our great civilizations. 

Online Courses

We will offer purpose-based learning opportunities through virtual courses for youth groups, high school and college students, and educators interested in incorporating Illmatic Education in the curriculum. You will receive an Illmatic Education certificate when you complete curriculum. Learn More.

Project Gallery

Soon we will launch a multimedia gallery to promote the different  Illmatic Education projects created by youth from around the world.


Illmatic 25 Podcast

In celebration of the 25th Anniversary of the Illmatic Album, we will produce a podcast using our forty hours of archival footage.
Launch date: April 2019.