THOMPSON ON HOLLYWOOD: Mention, “Nas: Time is Illmatic”


INDIEWIRE – THOMPSON ON HOLLYWOOD – OCTOBER 5, 2014: Mention, “Specialty Box Office: ‘The Good Lie,’ ‘Men, Women & Children’ Open Soft” by Tom Brueggemann

Specialty Box Office: ‘The Good Lie,’ ‘Men, Women & Children’ Open Soft

“Nas: Time Is Illmanic” (Tribeca) Criticwire: B; Metacritic: 71; Festivals include: Tribeca, Vancouver 2014; also available on Video on Demand

$23,150 in 2 theaters; PSA: $11,575

Nas’ groundbreaking 1994 rap album is the subject of this creative artist documentary (the best way to find audience attention for docs). Tribeca, which nurtured this project from its conception, added other venues beyond its two strong New York/Los Angeles runs, with 41 one-show only runs on Thursday night totaling over $64,000. With Wednesday openings in its initial two cities, the five day gross comes to $109,254. And that’s before adding in its Video on Demand and ITunes debut on Friday (#2 among docs on the ITunes chart for its first two days), making this a clear initial multimedia success.

What comes next:  The VOD presence limits its future theatrical run, but these figures guarantee some future attention. More important though is the overall success in blending several different platforms, something that could be used as a template for future similar films.